Tova is the founder of Fringe Boutique, a modest women's clothing store in Toronto. She shares her experience of opening a clothing store and the challenges she faced. Starting with a small budget and no formal business plan, she discusses the importance of networking, how social media helped her grow, and the need for reliable employees who understand her vision. Tova also shares tips for building customer loyalty and her exciting plans to design and manufacture her own clothing line. 

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