Today we travel to the Uk to chat with Plant Based News co-founder Klaus Mitchell. We'll dive into everything alternative proteins and ask some tough questions about the future of our food system. Klaus will try to make sense of some of the biggest challenges we face today from policy to communication and education to innovation. 

About Klaus Mitchell

Klaus Mitchell has always had a passion for health and nutrition, initially coming top of his year for Human Biosciences BSc from the University of Exeter, and then doing a masters in The Genetics of Human Disease MSc on a full scholarship at University College London. Upon graduating in 2015, Klaus launched Plant Based News to raise awareness around the health and environmental benefits of a plant-based diet, which now boasts over 2.8 million followers on social media. In 2021, Plant Based News raised over £1 million via the investment platform SeedRS to scale up and expand its reach.

Klaus has been an author of an article published in the journal of Public Health Nutrition, which explored the effect of diet on various health markers; was script editor on the groundbreaking Netflix documentary Seaspiracy; and directs an annual documentary series on Plant Based News, showcasing the developments in the sustainability and alternative protein sector.

About Plant Based News

Plant Based News is a mission-led impact media platform focused on elevating the plant-based diet and its benefit to human health, the planet, and animals.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sharoncittone.substack.com