Joining Ingrid today is Madison Semarjian, CEO/Founder of The Mada App. Tune in to hear a thing or two from Madison about designing and launching products that people will love. 

Out with the old, in with the new.  

• {00:03:28} “So I really wanted to figure out how we can use artificial intelligence and other technology to really build this meaningful connection with younger generations? So, yeah, that's kind of how it came about.” - Madison
• {00:04:03} “So, you know, my age group is the first one to grow up with access to the world in their pocket with their iPhone. So we do have really high expectations, and we're very savvy, and we're used to having access to everything. So I think that really the first place to start is by delivering very relevant and meaningful experiences.” - Madison
• {00:011:55} “We just have way too many choices, and it makes you feel like when everything is a choice, you don't have any choice because it's just this confusing wave of everything.” - Ingrid
• {00:18:34} “And I think what you're seeing with this new rise of videos and what's trending is it's actually like you're bringing a lot more real life to it. You're not going to grow on Instagram anymore if you're providing this picture-perfect life. Like people want real conversations.” - Madison
• {00:25:48} “And I hate to be the bearer of bad news, but if, like the younger generation and the trendsetting generation isn't, you're not relevant with them, you're in a tough spot.” - Ingrid

Associated Links: 

• Follow Madison on Instagram
• Follow the Mada App on Instagram
• Download the Mada App 
• Love your new host? Check her out on LinkedIn
• Check out other Future Commerce podcasts

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