For hospital and healthcare marketers, the challenge of determining the right balance of online advertising spend is challenging. Paid search, display ads, social media advertising, native and video advertising - the options are numerous and confusing. In this episode, hosts Reed Smith and Chris Boyer discuss various techniques they have found to help budget and plan SEM efforts to effectively support marketing and communication efforts. They are joined by David Pace, SEO/SEM Lead for the Gray Digital Group, in which he shares his perspectives on how health systems can determine the right digital ad mix.

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