Email marketing is one of the oldest tactics in a digital marketer’s toolkit - but is it still relevant and effective? In this episode, hosts Reed Smith and Chris Boyer discuss the state of email marketing and illustrate some important statistics that highlight how important emails are to a health systems’ communications and marketing efforts. They are joined by Jessica Troccoli, former email strategist from HCA Healthcare, in which she shares ways in which hospitals can embrace emails to support marketing, branding and overall patient experience. Don’t unsubscribe!

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