Sign up to save your podcasts
Or
Share TP112 - How Do We Measure Up, Part 2: ROI as a KPI
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
TP112 - How Do We Measure Up, Part 2: ROI as a KPI
This second part of the series on measurement and KPIs explores how organizations can measure financial ROI of their efforts. Hosts Chris Boyer and Reed Smith discuss the two ways to measure ROI, and the essential pillars need to build an ROI measurement strategy (hint: it’s not necessarily a CRM...but it helps). They are joined by Jackie Martin, principal of Branch Strategy, in which she shares her perspective on how hospitals and health systems can build a strategy-first approach.
Mentions from the Show:
Measures for measures
ROI, Innovation, and Security Top CMOs’ Concerns
How to measure Sales and Marketing KPIs in CRM
How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team
Five Ways To Measure The ROI Of Your Marketing Activities
Jackie Martin on LinkedIn
Branch Strategy website
Find Us Online:
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
Social Health Institute
This episode is made possible by our sponsors, Loyal Health, Influence Health, Binary Fountain & HealthGrades
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By touch point media
5
4444 ratings
This second part of the series on measurement and KPIs explores how organizations can measure financial ROI of their efforts. Hosts Chris Boyer and Reed Smith discuss the two ways to measure ROI, and the essential pillars need to build an ROI measurement strategy (hint: it’s not necessarily a CRM...but it helps). They are joined by Jackie Martin, principal of Branch Strategy, in which she shares her perspective on how hospitals and health systems can build a strategy-first approach.
Mentions from the Show:
Measures for measures
ROI, Innovation, and Security Top CMOs’ Concerns
How to measure Sales and Marketing KPIs in CRM
How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team
Five Ways To Measure The ROI Of Your Marketing Activities
Jackie Martin on LinkedIn
Branch Strategy website
Find Us Online:
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
Social Health Institute
This episode is made possible by our sponsors, Loyal Health, Influence Health, Binary Fountain & HealthGrades
Learn more about your ad choices. Visit megaphone.fm/adchoices
More shows like touch point podcast
View all
This American Life
90,911 Listeners
Sunday Homilies with Fr. Mike Schmitz
6,137 Listeners
Stuff You Should Know
77,811 Listeners
Freakonomics Radio
32,283 Listeners
Acquired
4,014 Listeners
Pivot
9,202 Listeners
The Daily
111,864 Listeners
Up First from NPR
56,221 Listeners
Worklife with Adam Grant
9,189 Listeners
Becker’s Healthcare Podcast
184 Listeners
The No Normal Show by BPD
11 Listeners
The Ezra Klein Show
15,237 Listeners
The Artificial Intelligence Show
173 Listeners
We Are, Marketing Happy - A Healthcare Marketing Podcast
11 Listeners
Surprise - It's Not a Toaster
1 Listeners