touch point podcast

TP121 - Do You Have a Content Team?


Listen Later

When adopting a digital-first approach to your marketing and communications, creating content consistently and effectively is critical. So why do the majority of health systems struggle with assembling an effective content team? In this episode, hosts Reed Smith and Chris Boyer discuss the real reason why it’s hard to do content marketing (hint: it’s NOT lack of resources) and share the roles that need to be addressed to create a content marketing team. They are joined by expert Jane Crosby from True North Custom in which she shares ways hospitals are addressing gaps in their content development processes.

 Mentions from the Show:How to Create a Content Marketing Team That Scales13 Experts Share Their Best Tips on How to Build a Well-Run Content TeamJane Crosby on LinkedInTrue North Custom on TwitterTrueNorthCustom.com

Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute

This episode is made possible by our sponsors, Loyal Health, Influence Health & HealthGrades

Learn more about your ad choices. Visit megaphone.fm/adchoices

...more
View all episodesView all episodes
Download on the App Store

touch point podcastBy touch point media

  • 5
  • 5
  • 5
  • 5
  • 5

5

44 ratings


More shows like touch point podcast

View all
This American Life by This American Life

This American Life

90,886 Listeners

Sunday Homilies with Fr. Mike Schmitz by Ascension

Sunday Homilies with Fr. Mike Schmitz

6,137 Listeners

Stuff You Should Know by iHeartPodcasts

Stuff You Should Know

77,648 Listeners

Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

32,260 Listeners

Acquired by Ben Gilbert and David Rosenthal

Acquired

3,987 Listeners

Pivot by New York Magazine

Pivot

9,202 Listeners

The Daily by The New York Times

The Daily

111,864 Listeners

Up First from NPR by NPR

Up First from NPR

56,221 Listeners

Worklife with Adam Grant by TED

Worklife with Adam Grant

9,188 Listeners

Becker’s Healthcare Podcast by Becker's Healthcare

Becker’s Healthcare Podcast

184 Listeners

The No Normal Show by BPD by BPD

The No Normal Show by BPD

11 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,237 Listeners

The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

The Artificial Intelligence Show

173 Listeners

We Are, Marketing Happy - A Healthcare Marketing Podcast by Hedy and Hopp

We Are, Marketing Happy - A Healthcare Marketing Podcast

11 Listeners

Surprise - It's Not a Toaster by touch point media

Surprise - It's Not a Toaster

1 Listeners