It seems natural that philanthropy is a significant component of non-profit health systems - but how does digital play a part? In this episode, hosts Chris Boyer and Reed Smith discuss how digital is impacting the way donors interact with hospital foundations, from the psychological shift to crowdfunding to the digital tools used in modern fundraising efforts. They are joined by Jean Hitchcock, president of Hitchcock Marketing & Communications, in which she shares her experience helping health systems stay ahead of these trends and how development teams can benefit from partnering with marketing teams. 

Mentions from the Show:GoFundMe CEO: One-Third of Site's Donations Are to Cover Medical CostsGiving Statistics - CharityNavigator.orgHospital & Health Conversion Foundations - stakeholderhealth.orgWhy Smaller Donations Are One of 2019’s Biggest Online Fundraising Trends5 Digital Fundraising Trends to Watch for in 2019Jean Hitchcock on LinkedInHitchcock Marketing & CommunicationsSHSMD Connections 2019 2019 Mayo Clinic Social Media Network Annual Conference 2019 Healthcare Internet Conference Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute

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