The technology stack is the hidden workhorse of a modern marketing team. Yet, to many, the concept of a synchronous martech stack is deemed “too techy” (and often relegated to IT). In this episode, hosts Reed Smith and Chris Boyer bust down the myths of the modern technology stack, outline a simple framework for health systems to use when assessing the tools they have available, and even discuss some of the trends facing the martech landscape. They are joined by Ed Bennett, founder of Martech.Health, in which he discusses ways health systems can assess and understand their technology needs.

Mentions from the Show:Marketing Technology StackHow to Build an Awesome Marketing Stack With Real Life ExamplesMarTech West 2019 RecapMartech.HealthEd Bennett on LinkedInEd Bennett on Twitter2019 Mayo Clinic Social Media Network Annual Conference 2019 Healthcare Internet Conference Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute

Learn more about your ad choices. Visit megaphone.fm/adchoices