Recorded before a live audience, this week’s episode features hosts Reed Smith and Chris Boyer moderating a discussion at the Mayo Clinic Social Media Network Annual Conference in Rochester, MN. They are joined by guest panelists from Mayo Clinic’s social media team: Margaret Shepard, Stacy Theobald and Audrey Laine Seymour as they discuss how they approach and manage the social media platforms for the health system, how they keep current with local trends, and how they have built a distributed social media approach for their doctors, nurses and staff to actively engage on social media. 

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