In many health systems, the role of the digital marketing is sometimes seen as the antithesis of population health initiatives. However, as with many other departments in health systems, these roles are starting to converge. In this episode, hosts Reed Smith and Chris Boyer discuss population health management in the digital age, and how consumerism is driving a new era of digital health. They are joined by Dan Dunlop and Kate Gillmer from Jennings who share how they have worked with hospitals and unifying digital marketing and population health initiatives - to great success!

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