As health system social media strategies evolve and change due to internal and external factors, the need to understand the right social media structure and approach becomes important to engage with the empowered digital consumer. In this episode, hosts Chris Boyer and Reed Smith share their own unique research on the state of social media, and then share a framework to help hospitals assist with this work. They are joined by Jen Rittenhouse, manager of social media for Multicare Health System who shares her journey in decentralizing social media to support her growing organization. 

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