At the onset of our public health crisis, it seemed that many brands began advertising in similar ways, using similar branding messages, background music, etc. While consumer sentiments have also shifted, does this mean the future of branding for healthcare should also follow a similar trend? In this episode, hosts Chris Boyer and Reed Smith discuss the brand trust in the coronavirus pandemic, and some trends brands should anticipate as we move through this crisis. They are joined by Rob Rosenberg from Springboard Brand & Creative who shares his perspective on how healthcare brands should shift in the current landscape. 

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