Healthcare marketing and communications have evolved during the recent health crisis. In many ways, it has become imperative for health systems to assist in guiding patients and consumers to ensure they are getting the right information they need to make critical care decisions. In this episode, hosts Chris Boyer and Reed Smith discuss a recent study from Jarrard about healthcare consumer’s expectations, how hospitals can use these expectations to strengthen the trust with their patients and how the media has been steadily losing trust in our society. They are joined by Jordan Pisarcik of DocASAP who share his experience helping health systems use digital to help guide patients to care.

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