Video has always been an important way for organizations to communicate about their brand, services, patient testimonials and expertise. With recent advancements in technology, social media, and patient behavior (particularly in our current times), the use of video is becoming more and more important for hospitals and health systems. Host Reed Smith and Chris Boyer discuss recent trends in video use for online marketing, share emerging types of videos that brands are using and share some creative rules organizations should embrace as they reconsider and expand their video strategies. They are joined by Mark Miller of the de Beaumont Foundation who shares a recent campaign he launched that embraces user-generated video to share a complex brand story. 

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