Understanding our customers and the emotions that may shape their experiences with our organizations is an important marketing differentiator for healthcare marketing professionals. That is why empathy marketing is an important differentiator that many organizations are turning to. But what is “empathy marketing” specifically and what is the best way to use it? In this episode, hosts Chris Boyer and Reed Smith explain the foundational elements needed to introduce empathy into your marketing efforts. They are joined by Steve Koch of Cast & Hue who shares how his agency partners with healthcare teams to use human centered design to better understand their customers. 

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