The current public health crisis has caused our industry to rapidly adopt many customer-first strategies. In this episode, Reed Smith and Chris Boyer share case studies from our industry that illustrate what it means to be customer-centric, the importance of the call center and how culture is the critical element of digital transformation. They are joined by Grad Conn, Chief Marketing Officer of Sprinklr, who shares his experience with health systems who are using digital CXMs to better address customer needs. 

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