Now that health systems have embraced digital to connect with patients during the pandemic, how are they using digital to align with their physician outreach efforts? In this episode, host Chris Boyer and Reed Smith discuss the imperatives for physician outreach during the pandemic, and how shifts in digital marketing can be leveraged to engage with doctors. They are joined by Scott Alexander of Jairus Micromarketing in which he shares how digital advertising can be used to amplify the role of the physician liaison. 

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