touch point podcast

TP206 - A Conversation About Conversational Marketing


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As healthcare marketing strategies evolve to address consumerism, new strategies should be considered to emphasize personalized experiences. In this episode, hosts Chris Boyer and Reed Smith discuss key elements and advantages of conversational marketing, including highlighting examples applicable to healthcare. They are joined by Brian Gresh, president of Loyal Health, who shares his experience using chatbots with health systems to build personalized experiences. 

Mentions from the Show:

  • What is Conversational Marketing?
  • The Beginner's Guide to Conversational Marketing
  • 10 of the Most Innovative Chatbots on the Web
  • Brian Gresh on LinkedIn
  • Brian Gresh on Twitter
  • LoyalHealth.com

  • Find Us Online: 

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website
    • Learn more about your ad choices. Visit megaphone.fm/adchoices

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