touch point podcast

TP209 - The Martech Stack of the Future: All Three Letter Acronyms?

Listen Later

In this episode, hosts Reed Smith and Chris Boyer dive into the alphabet soup of TLA’s (Three-Letter Acronyms) that are used in digital marketing, and explore how the role of the marketing technologist has evolved to embrace new skills. They are joined by Tom Hileman of The Hileman Group who helps to explain the differences between CRMs, DMPs, CDPs and how they comprise key elements of the new marketing technology stack.

Mentions from the Show:

  • 35 digital marketing acronyms to know and understand
  • The evolution of the marketing technologist: How martech roles have changed during the last 5 years
  • What's the Difference Between a CRM and a CDP? And Why You Should Care
  • Tom Hileman on LinkedIn
  • The Hileman Group on Twitter
  • The Hileman Group


    • Find Us Online: 

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website

      • Learn more about your ad choices. Visit megaphone.fm/adchoices

      ...more
      View all episodesView all episodes
      Download on the App Store
      touch point podcastBy touch point media
      • 5
      • 5
      • 5
      • 5
      • 5

      5

      44 ratings

      More shows like touch point podcast

      View all
      This American Life by This American Life

      This American Life

      90,886 Listeners

      Sunday Homilies with Fr. Mike Schmitz by Ascension

      Sunday Homilies with Fr. Mike Schmitz

      6,137 Listeners

      Stuff You Should Know by iHeartPodcasts

      Stuff You Should Know

      77,648 Listeners

      Freakonomics Radio by Freakonomics Radio + Stitcher

      Freakonomics Radio

      32,260 Listeners

      Acquired by Ben Gilbert and David Rosenthal

      Acquired

      3,987 Listeners

      Pivot by New York Magazine

      Pivot

      9,188 Listeners

      The Daily by The New York Times

      The Daily

      111,827 Listeners

      Up First from NPR by NPR

      Up First from NPR

      56,207 Listeners

      Worklife with Adam Grant by TED

      Worklife with Adam Grant

      9,188 Listeners

      Becker’s Healthcare Podcast by Becker's Healthcare

      Becker’s Healthcare Podcast

      184 Listeners

      The No Normal Show by BPD by BPD

      The No Normal Show by BPD

      11 Listeners

      The Ezra Klein Show by New York Times Opinion

      The Ezra Klein Show

      15,237 Listeners

      The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

      The Artificial Intelligence Show

      173 Listeners

      We Are, Marketing Happy - A Healthcare Marketing Podcast by Hedy and Hopp

      We Are, Marketing Happy - A Healthcare Marketing Podcast

      11 Listeners

      Surprise - It's Not a Toaster by touch point media

      Surprise - It's Not a Toaster

      1 Listeners