touch point podcast

TP215 - Getting Your Hands Out of the Cookie Jar


Listen Later

Google’s recent announcement to move away from third-party cookies sent a signal to digital marketers everywhere to rethink the way they are tracking customer behavior. In this episode, hosts Chris Boyer and Reed Smith discuss marketing in a cookie-less world, share ways that digital marketers can shift their digital marketing in response and then are joined by Ahava Leibtag of Aha Media who shares how her organization went one step further and eliminated gated content as part of their digital marketing strategy. 

Mentions from the Show:

  • How the cookie crumbled: Marketing in a cookie-less world
  • A 5-step path to cookieless digital marketing
  • Ahava Liebtag on LinkedIn
  • Ahava Liebtag on Twitter
  • AhaMediaGroup.com

  • Find Us Online: 

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website
    • Learn more about your ad choices. Visit megaphone.fm/adchoices

      ...more
      View all episodesView all episodes
      Download on the App Store

      touch point podcastBy touch point media

      • 5
      • 5
      • 5
      • 5
      • 5

      5

      44 ratings


      More shows like touch point podcast

      View all
      Sunday Homilies with Fr. Mike Schmitz by Ascension

      Sunday Homilies with Fr. Mike Schmitz

      6,205 Listeners

      HBR IdeaCast by Harvard Business Review

      HBR IdeaCast

      166 Listeners

      YourClassical Daily Download by American Public Media

      YourClassical Daily Download

      247 Listeners

      In The Dark by The New Yorker

      In The Dark

      28,498 Listeners

      The Daily by The New York Times

      The Daily

      112,238 Listeners

      Up First from NPR by NPR

      Up First from NPR

      56,524 Listeners

      Worklife with Adam Grant by TED

      Worklife with Adam Grant

      9,158 Listeners

      Healthcare Rap by Shift Forward Health

      Healthcare Rap

      18 Listeners

      Becker’s Healthcare Podcast by Becker's Healthcare

      Becker’s Healthcare Podcast

      195 Listeners

      The Ezra Klein Show by New York Times Opinion

      The Ezra Klein Show

      15,859 Listeners

      The Weekly Show with Jon Stewart by Comedy Central

      The Weekly Show with Jon Stewart

      10,736 Listeners

      We Are, Marketing Happy - A Healthcare Marketing Podcast by Hedy and Hopp

      We Are, Marketing Happy - A Healthcare Marketing Podcast

      10 Listeners

      The Oprah Podcast by Harpo

      The Oprah Podcast

      1,860 Listeners