touch point podcast

TP222 - Contextualizing Content to Make Your Marketing Work


Listen Later

In 2021, healthcare marketers realize that content marketing can play a significant role in patient experience. In this episode, hosts Chris Boyer and Reed Smith share ways marketers are leveraging content to drive marketing engagement, share content strategies that effectively support communication efforts and are joined by Eric Silberman of True North Custom about how he works with health systems to leverage content as part of their business strategies. 

Mentions from the Show:

  • The Results Are In: Content Is Still King in 2021
  • Content Marketing Strategies That Are Leading The Way In 2021
  • 6 Key Tips to Level Up Your Content Marketing Strategy
  • Eric Silberman on LinkedIn
  • True North Custom
  • Healthcare Insight for Marketers podcast


    Find Us Online: 

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website
    • Learn more about your ad choices. Visit megaphone.fm/adchoices

      ...more
      View all episodesView all episodes
      Download on the App Store

      touch point podcastBy touch point media

      • 5
      • 5
      • 5
      • 5
      • 5

      5

      44 ratings


      More shows like touch point podcast

      View all
      Sunday Homilies with Fr. Mike Schmitz by Ascension

      Sunday Homilies with Fr. Mike Schmitz

      6,205 Listeners

      HBR IdeaCast by Harvard Business Review

      HBR IdeaCast

      166 Listeners

      YourClassical Daily Download by American Public Media

      YourClassical Daily Download

      247 Listeners

      In The Dark by The New Yorker

      In The Dark

      28,498 Listeners

      The Daily by The New York Times

      The Daily

      112,238 Listeners

      Up First from NPR by NPR

      Up First from NPR

      56,524 Listeners

      Worklife with Adam Grant by TED

      Worklife with Adam Grant

      9,158 Listeners

      Healthcare Rap by Shift Forward Health

      Healthcare Rap

      18 Listeners

      Becker’s Healthcare Podcast by Becker's Healthcare

      Becker’s Healthcare Podcast

      195 Listeners

      The Ezra Klein Show by New York Times Opinion

      The Ezra Klein Show

      15,859 Listeners

      The Weekly Show with Jon Stewart by Comedy Central

      The Weekly Show with Jon Stewart

      10,736 Listeners

      We Are, Marketing Happy - A Healthcare Marketing Podcast by Hedy and Hopp

      We Are, Marketing Happy - A Healthcare Marketing Podcast

      10 Listeners

      The Oprah Podcast by Harpo

      The Oprah Podcast

      1,860 Listeners