July 19, 2017

TP24 - The C-Suite's Expectation of Marketing

1 hour 6 minutes

The role of marketing in a hospital or health system has dramatically evolved over the years. Once focused on simple communication and community management activities, the expected role of the hospital marketer now has become more strategic and responsible for many strategies. In this episode, hosts Reed Smith and Chris Boyer reflect on their personal experience as hospital marketers over the last fifteen years, and share a new framework in which marketers today can better align with the expectations of the C-suite. This episode features an in-depth interview with Greg Haralson, CEO of Memorial Hermann Sugar Land & Memorial Hermann Southwest, in which he shares his thoughts on how marketing can become more effective in the changing landscape of healthcare.

Links:

- What CEO’s expect from their CMO’s: http://www.cmo.com/features/articles/2011/6/14/10-great-expectations-what-ceos-want-from-their-cmos.html

- How CMOs and CIOs can collaborate: https://blog.hubspot.com/marketing/marketing-it-alignment-strategy

- What marketers need to overcome digital maturity: https://www.emarketer.com/Article/What-Marketers-Need-Overcome-Reach-Digital-Maturity/1016169?ecid=NL1001

- Corporate culture dictates the success and failure of digital transformation: https://www.linkedin.com/pulse/corporate-culture-dictates-success-failure-digital-brian-solis

- Technology is changing the future of marketing (again): https://www.forbes.com/sites/johnellett/2014/09/30/technology-is-changing-the-future-of-marketing-again/#4b5de0cae7df

- Greg Haralson on LinkedIn: https://www.linkedin.com/in/greg-haralson-3406814/

- Greg Haralson on Twitter: https://twitter.com/Greg_Haralson

- Ninja Coffee System: http://amzn.to/2vBajP9

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