touch point podcast

TP265 - Local SEO and the Myth of Zero-Click Search


Listen Later

SEO remains an important part of a health system’s digital strategy - but how is it shifting in 2022? In this episode, hosts Chris Boyer and Reed Smith discuss the importance of local SEO to a hospital’s marketing strategy, and uncover the “myth” of the threat of zero-click searches. They are joined by Martha Van Berkel of SchemaApp, who shares her experience using schema to connect - and wow - online healthcare consumers when they search for care on Google. 


Mentions from the Show: 

  • Importance of Local SEO in 2022
  • SEO Professionals: Stop Sharing Debunked Zero-Click Search Statistics
  • Martha van Berkel on LinkedIn
  • SchemaApp on LinkedIn
  • SchemaApp website
  • Chris Boyer on LinkedIn
  • Chris Boyer on Twitter
  • Reed Smith on LinkedIn
  • Reed Smith on Twitter
  • Learn more about your ad choices. Visit megaphone.fm/adchoices

    ...more
    View all episodesView all episodes
    Download on the App Store

    touch point podcastBy touch point media

    • 5
    • 5
    • 5
    • 5
    • 5

    5

    44 ratings


    More shows like touch point podcast

    View all
    This American Life by This American Life

    This American Life

    90,844 Listeners

    Sunday Homilies with Fr. Mike Schmitz by Ascension

    Sunday Homilies with Fr. Mike Schmitz

    6,131 Listeners

    Stuff You Should Know by iHeartPodcasts

    Stuff You Should Know

    77,648 Listeners

    Freakonomics Radio by Freakonomics Radio + Stitcher

    Freakonomics Radio

    32,260 Listeners

    Acquired by Ben Gilbert and David Rosenthal

    Acquired

    3,987 Listeners

    Pivot by New York Magazine

    Pivot

    9,140 Listeners

    The Daily by The New York Times

    The Daily

    111,785 Listeners

    Up First from NPR by NPR

    Up First from NPR

    56,191 Listeners

    Worklife with Adam Grant by TED

    Worklife with Adam Grant

    9,188 Listeners

    Becker’s Healthcare Podcast by Becker's Healthcare

    Becker’s Healthcare Podcast

    184 Listeners

    The No Normal Show by BPD by BPD

    The No Normal Show by BPD

    11 Listeners

    The Ezra Klein Show by New York Times Opinion

    The Ezra Klein Show

    15,237 Listeners

    The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

    The Artificial Intelligence Show

    173 Listeners

    We Are, Marketing Happy - A Healthcare Marketing Podcast by Hedy and Hopp

    We Are, Marketing Happy - A Healthcare Marketing Podcast

    11 Listeners

    Surprise - It's Not a Toaster by touch point media

    Surprise - It's Not a Toaster

    1 Listeners