August 16, 2017

TP28 - 88 to 1: Undertaking a Website Consolidation Project

1 hour 4 minutes

Unlike other industries, hospitals and health systems often find that the number of websites they have to manage are too numerous to manage efficiently. This can negatively impact not only the web user experience, but has significant business and process implications. Hosts Chris Boyer and Reed Smith discuss how best to begin evaluating and planning for a website consolidation effort, including the appropriate planning, evaluation, auditing and communication strategies required to successfully integrate multiple websites into an effective unified presence. Featuring an interview with Mike Fouratt of Christus Health, in which he shares the approaches his organization took recently to consolidate their web presence.

Shownotes::

- Eating An Elephant: How to Build An Integrated Digital Strategy, One Bite at a Time: https://www.slideshare.net/ChrisBoyer/eating-an-elephant-how-to-build-an-integrated-digital-strategy-one-bite-at-a-time

- Mike Fouratt LinkedIn profile: https://www.linkedin.com/in/mikefouratt/

- Christus Health website: https://www.christushealth.org/

- Yeti 10oz Lowball Tumbler: http://amzn.to/2vIs28A

- Adweek, Yeah That’s Probably an Ad podcast: https://itunes.apple.com/us/podcast/yeah-thats-probably-an-ad/id1148183191?mt=2

Links:

- Touchpoint podcast Twitter: https://twitter.com/touchpointpcast

- Reed Smith Twitter: http://www.twitter.com/reedsmith

- Chris Boyer Twitter: http://www.twitter.com/chrisboyer

- Chris Boyer website: http://www.christopherboyer.com/

- Social Health Institute: http://www.socialhealthinstitute.com/

Sponsors:

- Transparently: https://www.transparently.com/