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TP281 - ICYMI: What is ROMI (and Does it Differ from ROI)?
In this encore episode, hosts Reed Smith and Chris Boyer are back to talking about ROI, and sharing the differences between true ROI, ROMI and ROAS - the three stepbrothers of marketing measurement. They share the basics of Marketing ROI to outlining the activities needed to measure marketing impacting and then are joined by Dan Small, Senior Director of Digital Strategy at Hartford HealthCare, who shares his organization’s journey to ROI.
Mentions from the Show:
Find Us Online:
Learn more about your ad choices. Visit megaphone.fm/adchoices
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By touch point media
5
4444 ratings
In this encore episode, hosts Reed Smith and Chris Boyer are back to talking about ROI, and sharing the differences between true ROI, ROMI and ROAS - the three stepbrothers of marketing measurement. They share the basics of Marketing ROI to outlining the activities needed to measure marketing impacting and then are joined by Dan Small, Senior Director of Digital Strategy at Hartford HealthCare, who shares his organization’s journey to ROI.
Mentions from the Show:
Find Us Online:
Learn more about your ad choices. Visit megaphone.fm/adchoices
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