Live from the National Harbor in Maryland, host Reed Smith passes the baton to Chris Boyer, who shares field reporting from the annual Society for Healthcare Strategy and Market Development 2022. With short yet insightful interviews with Ed Bennett of Martech.Health, Justin Wartell of Monigle, Reba Thompson of WriterGirl, Jeff Speer of Revive Agency, Jessica Walker of Care Sherpa and Greg Gossett of Health Aware, they discuss the new role marketing plays in supporting recruitment and retention activities at health systems, how health systems and technology vendors are consolidating and partnering in new and exciting ways, and the ongoing role that patient experience plays in the importance of a health system’s strategy. 

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