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TP324 - The Evolving Healthcare Marketing Tech Stack
In health systems, the marketing technology stack is constantly evolving. However, in some ways it could also be seen as regressing. In this episode, hosts Chris Boyer and Reed Smith discuss the challenges CMOs face with managing their MarTech stack and share ways digital marketing professionals can begin strategically assessing their technology investments.
Mentions from the Show:
The Unique Challenges Of Health Care Marketing
Learn more about your ad choices. Visit megaphone.fm/adchoices
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By touch point media
5
4444 ratings
In health systems, the marketing technology stack is constantly evolving. However, in some ways it could also be seen as regressing. In this episode, hosts Chris Boyer and Reed Smith discuss the challenges CMOs face with managing their MarTech stack and share ways digital marketing professionals can begin strategically assessing their technology investments.
Mentions from the Show:
The Unique Challenges Of Health Care Marketing
Learn more about your ad choices. Visit megaphone.fm/adchoices
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