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TP325 - The Digital Marketing and IT Partnership
For health systems, the partnership between digital marketing and IT is an important one, but sometimes it can be complicated. In this episode, hosts Reed Smith and Chris Boyer define the different types of “digital” in a provider setting and why the partnership between IT and Digital Marketing is critical. They also discuss the ever-changing role of the Chief Digital Officer.
Mentions from the Show:
The pivotal role of the chief digital officer
Learn more about your ad choices. Visit megaphone.fm/adchoices
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By touch point media
5
4444 ratings
For health systems, the partnership between digital marketing and IT is an important one, but sometimes it can be complicated. In this episode, hosts Reed Smith and Chris Boyer define the different types of “digital” in a provider setting and why the partnership between IT and Digital Marketing is critical. They also discuss the ever-changing role of the Chief Digital Officer.
Mentions from the Show:
The pivotal role of the chief digital officer
Learn more about your ad choices. Visit megaphone.fm/adchoices
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