touch point podcast

TP329 - Why We Can’t Move Away from Analytics

Listen Later

Web tracking for hospitals and health systems are currently undergoing significant disruption. In some cases, health systems are actively pondering the usefulness of website analytics. In this episode, Reed Smith and Chris Boyer discuss how data and analytics strategies are important for healthcare digital marketers, and outline ways to can defend and support a website analytics practice. 


Mentions from the Show:

  • HHS Offers HIPAA Guidance on Online Tracking Technologies
  • Data Strategy vs. Analytics Roadmap: What's the difference?
  • How to Create an Analytics Strategy
  • The Top Strategy to Create a Web Analytical Roadmap
  • Touchpoint podcast Twitter
  • Reed Smith Twitter
  • Chris Boyer Twitter
  • Chris Boyer website

    • Learn more about your ad choices. Visit megaphone.fm/adchoices

    ...more
    View all episodesView all episodes
    Download on the App Store
    touch point podcastBy touch point media
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    44 ratings

    More shows like touch point podcast

    View all
    This American Life by This American Life

    This American Life

    90,844 Listeners

    Sunday Homilies with Fr. Mike Schmitz by Ascension

    Sunday Homilies with Fr. Mike Schmitz

    6,131 Listeners

    Stuff You Should Know by iHeartPodcasts

    Stuff You Should Know

    77,648 Listeners

    Freakonomics Radio by Freakonomics Radio + Stitcher

    Freakonomics Radio

    32,260 Listeners

    Acquired by Ben Gilbert and David Rosenthal

    Acquired

    3,954 Listeners

    Pivot by New York Magazine

    Pivot

    9,140 Listeners

    The Daily by The New York Times

    The Daily

    111,785 Listeners

    Up First from NPR by NPR

    Up First from NPR

    56,191 Listeners

    Worklife with Adam Grant by TED

    Worklife with Adam Grant

    9,188 Listeners

    Becker’s Healthcare Podcast by Becker's Healthcare

    Becker’s Healthcare Podcast

    184 Listeners

    The No Normal Show by BPD by BPD

    The No Normal Show by BPD

    11 Listeners

    The Ezra Klein Show by New York Times Opinion

    The Ezra Klein Show

    15,237 Listeners

    The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

    The Artificial Intelligence Show

    173 Listeners

    We Are, Marketing Happy - A Healthcare Marketing Podcast by Hedy and Hopp

    We Are, Marketing Happy - A Healthcare Marketing Podcast

    11 Listeners

    Surprise - It's Not a Toaster by touch point media

    Surprise - It's Not a Toaster

    1 Listeners