touch point podcast

TP353 - Analyzing the Customer Journey


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If you are working at a health system focused on digital transformation, engagement or innovation strategies, the understanding of the customer journey is imperative to your work. In this episode, hosts Reed Smith and Chris Boyer discuss the different ways to analyze a customer-journey and share ways to use this to stay competitive. 

Mentions from the Show:

  • https://www.nngroup.com/articles/analyze-customer-journey-map/
  • https://hbr.org/2015/11/competing-on-customer-journeys
  • Learn more about your ad choices. Visit megaphone.fm/adchoices

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    touch point podcastBy touch point media

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