touch point podcast

TP377 - Revisiting the Problem with the Pixel (and Third-Party Trackers)

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On March 18, 2024, HHS and OCR released updated guidance on how health systems should utilize third-party trackers on their website - but what specifically did they indicate was different? In this episode, hosts Chris Boyer and Reed Smith review the revised guidance, underscore the need to develop a privacy policy, and then Ray Mina from Freshpaint joins to share his perspective and insights on how health systems should adopt a 1st party data strategy. 

Mentions from the show: 

  • OCR Updates Guidance Regarding Compliance with HIPAA in Use of Online Tracking Technologies: Questions Remain
  • OCR UPDATE ON TRACKING TECHNOLOGIES PROVIDES LITTLE RELIEF FOR HIPAA-REGULATED ENTITIES
  • 18 HIPAA Identifiers for PHI
  • Ray Mina on LinkedIn
  • https://www.freshpaint.io/

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