In this episode, hosts Chris Boyer and Reed Smith challenge the outdated mindset of the hospital website and explore how health systems can architect unified platforms that drive growth, deliver care, and personalize experiences. 

The platform shift – Drawing from other industries, we explore how websites are becoming engines for acquisition, service delivery, and retention.

From brochure to business tool – What defines a true healthcare platform, and what signals that a system is still stuck in the past?

Progressive profiling in action – How health systems can collect data over time to build trust and power personalized journeys.

Operational impact – Why this matters now for CRM, downstream campaigns, and measurable ROI.

Shawn Gross, VP of Growth at Phase2 Technology, joins to share how progressive profiling helps health systems transform anonymous website visitors into engaged patients—without sacrificing trust or overwhelming users.

Mentions from the Show: 

Shawn Gross on LinkedIn

Phase2 Technology

Reed Smith on LinkedIn

Chris Boyer on LinkedIn

Chris Boyer website

Chris Boyer on BlueSky

Reed Smith on BlueSky

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