Chris Boyer and Reed Smith explore how traditional performance marketing tactics have unraveled — and what must replace them. From cookie deprecation to HIPAA compliance and signal loss across Meta and Google, the rules have changed. But the need for results hasn’t. They discuss:

Why platform-optimized media is no longer reliable

How privacy and regulatory shifts are redefining performance marketing

The rise of media mix modeling and infrastructure-led strategy

What modern measurement looks like when attribution pixels disappear

Aaron Burnett, CEO of Wheelhouse DMG, joins to share how his team rebuilt performance marketing around privacy-first data, internal measurement models, and transparent media planning. He breaks down the critical difference between CDPs and data warehouses, the real-world challenge of earning trust to access EMR data, and how AI is reshaping execution without replacing strategy.

Mentions from the Show: 

Aaron Burnett on LinkedIn

WheelhouseDMG

Digital Clinic podcast

Reed Smith on LinkedIn

Chris Boyer on LinkedIn

Chris Boyer website

Chris Boyer on BlueSky

Reed Smith on BlueSky

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