Traditionally, marketing and quality departments operate separately within a hospital. However, much like other areas in a health system (patient experience, IT, clinical care), we are starting to see marketing departments play an active role is quality initiatives. In this episode, hosts Reed Smith and Chris Boyer discuss how certain quality measures play an important role in healthcare consumerism and share ways in which marketing can successfully promote quality to various stakeholders. From the Joint Commission certification through the Magnet Journey, digital marketing is playing an active role in support quality efforts. This episode also features an expert interview with David Thomsen of 3rd Gate Consulting in which he shares his experience in using social media as a quality input to the Baldridge Award.

Mentions from the Show

What are Quality Measures - https://www.cms.gov/Medicare/Quality-Initiatives-Patient-Assessment-Instruments/QualityMeasures/index.html

The role of quality in hospitals  - https://www.ahrq.gov/professionals/quality-patient-safety/talkingquality/create/hospitals/examples.html

AHA Pricing Transparency Toolkit - http://www.ahacommunityconnections.org/content/14transparencytoolkit.pdf

Evolution of Social Media in Balrdridge - https://www.linkedin.com/pulse/20140828132202-13988078-malcolm-baldrige-quality-award-how-social-media-is-evolving/

Joint Commission “How to Find Reliable Online Health Information” - https://www.jointcommission.org/assets/1/18/patient_101.pdf

Texas Health Quality page - https://www.texashealth.org/Pages/Quality-and-Patient-Safety.aspx

Dave Thomsen LinkedIn - https://www.linkedin.com/in/david-thomsen-a86a3812/

Third Gate Consulting - http://thirdgateconsulting.com/

Find us Online

Touchpoint podcast Twitter: https://twitter.com/touchpointpcast

Reed Smith Twitter: http://www.twitter.com/reedsmith

Chris Boyer Twitter: http://www.twitter.com/chrisboyer  

Chris Boyer website: http://www.christopherboyer.com/

Social Health Institute: http://www.socialhealthinstitute.com/