What’s the difference between marketing and communications? In this episode, hosts Reed Smith and Chris Boyer discuss the definitions of each, and how in hospitals these definitions have often become muddled and intertwined, and how digital has forced these traditionally siloed departments to begin rethinking and retooling the way they work together. From trying to define who owns social media, to highlighting the differences between content marketing and brand journalism, are digital tools reshaping the way we integrate together? Featuring an expert interview with Matt Kucharski, president of Padilla, in which he shares his experience and thoughts on the difference between marketing and communications.

Mentions from the Show:

Advisory Board - Structure of Integrated Marketing and Communications Departments at Hospitals; https://www.advisory.com/research/market-innovation-center/original-inquiry/2007/06/structure-of-combined-marketing-and-communications-departments-at-amcs

AMA Definition of Marketing: https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx

PR and Marketing - What’s the Difference? https://publicrelationssydney.com.au/pr-marketing-whats-difference/

David Meerman Scott - PR vs. Marketing vs. Social Media: https://www.webinknow.com/2013/06/pr-vs-marketing-vs-social-media.html

Matt Kucharski LinkedIn - https://www.linkedin.com/in/mattkucharski/

Matt Kucharski Twitter - https://twitter.com/mkucharski

Padilla Communications Company  - https://www.padillaco.com/

Touch•point Podcast End-of-year Survey: https://reedsmith.typeform.com/to/MH3lLv

 Find Us Online:

Touchpoint podcast Twitter: https://twitter.com/touchpointpcast

Reed Smith Twitter: http://www.twitter.com/reedsmith

Chris Boyer Twitter: http://www.twitter.com/chrisboyer  

Chris Boyer website: http://www.christopherboyer.com/

Social Health Institute: http://www.socialhealthinstitute.com/

 

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