Health systems are facing a new reality: “do more with less” is no longer a slogan, it is the baseline. With shrinking margins, delayed capital investments, and workforce fatigue, marketing leaders are under pressure to deliver growth and digital progress with fewer resources. In this episode, hosts Chris Boyer and Reed Smith explore:

Constraints as the new baseline: why financial pressure, staffing shortages, and stalled capital projects are redefining digital priorities.

Resilience over perfection: how leaders can avoid paralysis by prioritizing impact over effort and sequencing initiatives more intentionally.

The role of AI and efficiency: why digital and AI are high priorities but must be approached with caution, sequencing, and patient-first framing.

Chris Pace, VP Healthcare Industry at SearchStax, shares lessons from his post “When Strategy Meets Reality”, his pivot from Banner Health to the tech sector, and why patient-centered leadership frameworks matter most when resources are tight.

Mentions from the Show:

2025 US Health Care Executive Outlook — Deloitte

2025 Global Health Care Outlook

Digital Transformation Investment Gaps — McKinsey

Costs of Caring Report — AHA

2025 Workforce Scan — AHA

GenAI in Healthcare Trends — McKinsey

Chris Pace on LinkedIn

Reed Smith on LinkedIn

Chris Boyer on LinkedIn

Chris Boyer website

Chris Boyer on BlueSky

Reed Smith on BlueSky

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