Measuring ROI is not for the faint of heart. However for hospital and healthcare marketers, it is one of the most important KPIs that they can track. In this episode, hosts Chris Boyer and Reed Smith discuss the difficulty many in the industry face when trying to track the financial return of their efforts. With tips on how to use CRM, marketing automation, websites and other digital tactics to measure ROI, the hosts discuss the pros and cons of how we’re currently using these tools to track our financial impact. Featuring an expert interview with David Marlowe, owner of Strategic Marketing Concepts, in which he shares his 30+ years experience helping hospitals in their measurement strategies.

Mentions from the Show:

Michael Venske’s website: michaelvenske.com

Formula for ROI: https://www.investopedia.com/terms/r/returnoninvestment.asp

Tracking Goals/conversions in Analytics: https://support.google.com/analytics/answer/1012040?hl=en

PPC - https://www.searchenginejournal.com/5-essential-roi-formulas-every-ppc-manager-really-needs-know/157051/

Marketing Automation ROI: https://www.newfangled.com/roi-measurement-with-marketing-automation-6/

Website ROI: https://www.growthlabs.marketing/blog/how-to-measure-roi-website

Social media: https://www.slideshare.net/ChrisBoyer/texas-hospital-association-social-media-roi-reform-presentation

PR Barcelona Principles: http://www.prnewsonline.com/barcelona-principles-2-0/

David Marlowe LinkedIn - https://www.linkedin.com/in/david-marlowe-8041b46/

Touch•point Podcast End-of-year Survey: https://reedsmith.typeform.com/to/MH3lLv

Radan A22 Carry-on Luggage: https://www.raden.com/products/a22-carry?product_1_color_name=black&product_1_finish_name=gloss

Moo Cards:  https://www.moo.com/us/

Find Us Online:

Touchpoint podcast Twitter: https://twitter.com/touchpointpcast

Reed Smith Twitter: http://www.twitter.com/reedsmith

Chris Boyer Twitter: http://www.twitter.com/chrisboyer  

Chris Boyer website: http://www.christopherboyer.com/

Social Health Institute: http://www.socialhealthinstitute.com/