In case you missed it, this episode tackles one of the biggest shifts quietly reshaping healthcare marketing: search is no longer about winning keywords. It is about understanding intent, context, and how AI now mediates discovery.

Chris Boyer and Reed Smith revisit a timely conversation on how generative AI is changing the rules of SEO and why many traditional optimization tactics no longer hold up. As search results become AI-assembled experiences rather than ranked lists, health systems are being forced to rethink how they create, structure, and distribute content.

This ICYMI episode explores why SEO now looks less like a checklist and more like a precision sport, where strategy, patience, and adaptability matter more than brute force tactics.

Thought leader Carrie Liken joins the conversation to unpack what Google’s generative search future means for healthcare organizations, including the rise of zero-click discovery, the collapse of keyword-first strategies, and how hospitals can stay visible when AI becomes the first interaction layer.

If your SEO playbook still assumes users are clicking blue links, this is one worth revisiting.

Mentions From the Show: 

How AI is reshaping SEO: Challenges, opportunities, and brand strategies for 2025 Search Engine Land

Search trends for 2025: Is a new ecosystem emerging?

2025 trend: Generative search will become the new normal, shaking up ad spend

How to navigate the changing landscape of search in 2025

AI-driven search ad spending set to surge to $26 billion by 2029, data shows

Carrie Liken on LinkedIn

Carrie Liken on SubStack

Reed Smith on LinkedIn

Chris Boyer on LinkedIn

Chris Boyer website

Chris Boyer on BlueSky

Reed Smith on BlueSky

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