Digital hospital marketers and communicators often struggle to build strong relationships with their audiences. At a time when customer loyalty is impacting the relationship patients have with health systems, the importance of identifying and leverage superfans is becoming more and more imperative. In this “birthday episode,” hosts Reed Smith and Chris Boyer spend time discussing the power of the superfan, and share ways in which organizations have been able to build a successful approach to engage these important advocates for their brand. Featuring an expert interview with Jake McKee, online community expert and CEO of Community5.

Mentions from the Show:

The power of superfans to marketing

What about the micro-influencer

Forbes: Superfans 4 steps to building that audience

AMA; Four ways to Leverage your superfan audience

Is Instagram is the superfan secret weapon?

Community5

Jake McKee on LinkedIn

Jake McKee on Twitter

Find Us Online:

Touchpoint podcast Twitter

Reed Smith Twitter

Chris Boyer Twitter

Chris Boyer website

Social Health Institute