While not typically a focus of digital marketing, it has become increasingly important for health systems to develop formalized approaches to engage physicians - from either a recruitment perspective or to help improve referring patterns. In this episode, hosts Reed Smith and Chris Boyer take an honest look at the role digital plays in referring physician strategies and outline examples and approaches in how hospitals are using website content, email marketing and even social media to help physician outreach efforts. Featuring an interview with Kriss Barlow, owner of Barlow/McCarthey, in which she shares her expertise in referral development, training, and physician relationship strategies.

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