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TP71 - The “Maturing” of Twitter
Twitter is an established digital platform for hospitals and health systems, but the way it’s actually being used has evolved over the years. In this episode, hosts Chris Boyer and Reed Smith discuss the way the platform has evolved - both in terms of features and functionality, and the strategies that organizations use to support their marketing and communication efforts. Featuring an interview with Greg Matthews of W2O in which he shares the results of the Social Oncology Report 2018, and how hospitals can engage physicians on Twitter to help support their reputation-building efforts.
Mentions from the Show:
What’s Hot & What’s Not: Twitter Marketing Strategies in 2018
Long-Form Twitter and the Physician Conversation
Does your brand need multiple Twitter accounts?
Twitter wants to be an educational tool for providers, policymakers tackling the opioid crisis
Greg Matthews on Twitter
Greg Matthews on LinkedIn
The Social Oncology Report 2018
Find Us Online:
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
Social Health Institute
This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By touch point media
5
4444 ratings
Twitter is an established digital platform for hospitals and health systems, but the way it’s actually being used has evolved over the years. In this episode, hosts Chris Boyer and Reed Smith discuss the way the platform has evolved - both in terms of features and functionality, and the strategies that organizations use to support their marketing and communication efforts. Featuring an interview with Greg Matthews of W2O in which he shares the results of the Social Oncology Report 2018, and how hospitals can engage physicians on Twitter to help support their reputation-building efforts.
Mentions from the Show:
What’s Hot & What’s Not: Twitter Marketing Strategies in 2018
Long-Form Twitter and the Physician Conversation
Does your brand need multiple Twitter accounts?
Twitter wants to be an educational tool for providers, policymakers tackling the opioid crisis
Greg Matthews on Twitter
Greg Matthews on LinkedIn
The Social Oncology Report 2018
Find Us Online:
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
Social Health Institute
This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain
Learn more about your ad choices. Visit megaphone.fm/adchoices
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