Inbound marketing is a term coined by Hubspot to reflect a unique approach to marketing many years ago to reflect a “new” way of marketing/advertising, based primarily on using digital tactics and content to engage audiences. However, over the years, digital channels have evolved and expanded to blur the lines between “inbound” and “outbound” efforts. In this episode, Reed Smith and Chris Boyer explore the ways hospitals and health systems are using this approach to support their outreach efforts. They are joined by Bridget Thomas, Director of Client Services at Medicom, to share her experience helping organizations develop effective inbound campaigns.

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