Over 55 percent of website content worldwide is written in English. For hospitals and health systems, this can present a challenge when communicating with audiences that do not speak English as a primary language. In this episode, hosts Reed Smith and Chris Boyer discuss the challenges of building digital programs and websites with language localization. They are joined by Tiffani Helberg, VP of Communications and Development of Community Health of South Florida, in which she shares her first-hand experience developing successful multilingual marketing and communication efforts and offers tips on how organizations today can more effectively reach their diverse communities.

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