touch point podcast

TP88 - Deciding on a Digital Model


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As health systems  continue to focus on digital transformation efforts, the question often arises on which is the right digital team structure to use, Newer digital technologies and a focus on consumer experience are blurring the lines between digital, clinical and IT. In this episode, hosts Chris Boyer and Reed Smith discuss the current state of digital within hospitals and health systems, and share pros and cons of the four typical digital team models that many organizations are using. They are joined by Christopher McKinley of CHM Hire, in which he shares some of the challenges of attracting good digital candidates when building out a digital team.

Mentions from the Show:
Structure of Combined Marketing and Communications Departments at AMCs (Advisory Board)
The Digitally Fit Organization (Deloitte)
Christopher McKinley on LinkedIn
CHM Hire LLC
Find Us Online:
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
Social Health Institute
This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

Learn more about your ad choices. Visit megaphone.fm/adchoices

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