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TP96 - Marketing Automation is Not a Roomba
Hospitals are eager to use marketing automation as part of their technology stack, but are they doing so correctly? In this episode, hosts Chris Boyer and Reed Smith discuss the history of the marketing automation and share 11 use-cases on how health systems can apply this technology effectively in their efforts. They are joined by Dana Cutter, Sr. Solutions Consultant for Marketo, in which he shares how he helps organizations extend this tool outside the marketing suite to support important business strategies.
Mentions from the Show:
Defining Marketing automation
Brief History of Marketing Automation
11 Best Examples of B2C Marketing Automation
Tips for Avoiding These 9 Marketing Automation Mistakes
Acquisition, Experience & Growth: Why Marketing Automation is More Than Just Marketing
Dana Cutter on LinkedIn
Dana Cutter email
Marketo.com
Find Us Online:
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
Social Health Institute
This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By touch point media
5
4444 ratings
Hospitals are eager to use marketing automation as part of their technology stack, but are they doing so correctly? In this episode, hosts Chris Boyer and Reed Smith discuss the history of the marketing automation and share 11 use-cases on how health systems can apply this technology effectively in their efforts. They are joined by Dana Cutter, Sr. Solutions Consultant for Marketo, in which he shares how he helps organizations extend this tool outside the marketing suite to support important business strategies.
Mentions from the Show:
Defining Marketing automation
Brief History of Marketing Automation
11 Best Examples of B2C Marketing Automation
Tips for Avoiding These 9 Marketing Automation Mistakes
Acquisition, Experience & Growth: Why Marketing Automation is More Than Just Marketing
Dana Cutter on LinkedIn
Dana Cutter email
Marketo.com
Find Us Online:
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
Social Health Institute
This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain
Learn more about your ad choices. Visit megaphone.fm/adchoices
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