TPC #024: Matt Briel on Marketing as Making Friends

Commonly described as equal parts loud music, Disney culture, tattoos, and book nerd, Matt Briel is an entrepreneur and the Vice President of Marketing & Communications at Lulu.com, as well as a self-diagnosed collaboration junkie. After more than 15 years leading Sales and Marketing teams in the Media & Publishing spaces, he’s developed a unique passion for helping creators become more successful by leveraging books as a catalyst for opportunities and sustainable revenue. Matt has been featured in some articles you probably don’t care about and has spoken at several industry events that you’ve probably avoided.

In this episode, Matt and Ryan explore what it means to listen to your audience, how marketing and promotion doesn't need to be scary, what he learned about his company when they started to listen to customers, and much more. You can find Matt at Lulu.com.

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