In this episode we speak to Bill Carter, who is a name, image and likeness consultant, analyst, educator, and speaker. Bill runs Student Athlete Insights and is a NIL Columnist for Sports Business Journal. He alsoteaches NIL in College Sports at the University of Vermont’s Grossman School of Business, and he runs MBA courses in NIL, too. So listen in as I ask Bill about his journey to NIL consulting and analysis, what the future holds for college athletes monetizing their names image and likeness, and what the power of sports means to him.