Trabian Shorters is founder of the BMe Community, a New York Times bestselling author, and an international authority on a powerful, important new way of thinking and communicating, called “asset-framing.” It’s a hot topic among leaders and organizations looking to make positive change—because asset-framing can be a game-changer. In this episode of Achieve Great Things, we’ll talk with Trabian Shorters about this paradigm-shifting approach to communication.