In this episode of The Marketing Commute we sit down with Traci Alford. Traci is President and CEO of The Effies - the world’s pre-eminent marketing effectiveness program. Traci shares some insights from her career including the legendary Cadbury "Gorilla" ad featuring Phil Collin's iconic drum solo. In the Marketing Minute we chat about the "Dundee" campaign for Tourism Australia, and we touch on ad-fraud.